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Marketing that sells

I'm a marketing specialist for ads and strategy. I plan and run your campaigns, build AI workflows and custom tools around your business, and cover the rest of your marketing as a full 360° studio.

I team up with my own team of marketers, designers, graphic designers and programmers, so working with me feels like hiring an entire marketing agency.

Where Brands Get Stuck

What I Build Instead

Ads that spend the budget but don't bring customers

Ad campaigns built around one number: what a customer costs you

No strategy, just posting, boosting and hoping

A marketing strategy with clear goals, channels and budget

AI tools tried once, then abandoned

AI workflows that take the repetitive work off your team

Manual work that no off-the-shelf tool quite fits

Custom tools built for how your business actually works

Five freelancers, five directions, nobody owning the result

One 360° studio for strategy, ads, content, social, SEO and PR

How It Works

01

Strategy

I look at your numbers, your market and your competitors, then write the plan: goals, channels, budget and what we measure.

02

Build

I set up the campaigns, the content and the AI workflows or custom tools your team needs to run it.

03

Growth

I run it, measure it every week and move the budget to what brings in customers. You see what works in numbers.

What I do, end to end

Custom AI solutions
Meta ads
SEO audit
Founder ghostwriting
Social media
PR
Workflow automation
Local SEO
Newsletter engine
Media buying
Community building
AI search visibility
Full-stack marketing
Paid ads audit
Technical SEO
AI agents
Brand voice kit
Social media audit
AI training for teams
Content strategy
PPC ads
AI knowledge assistant
UGC campaigns

What RICHWORKS clients say

01 / 07

RICHWORKS takes a detailed and inventive approach to campaign management, making sure each campaign matches the brand's voice. Their creative ideas and proactive communication have helped us handle the challenges of digital marketing. I recommend RICHWORKS to any company aiming to boost their media presence.

Filip MosnárHead of Sales · StartitUP

Their approach to work was not only professional but also innovative, which improved our visibility in the market. The web & design team perfectly understood our vision and transformed it into a website that not only stands out in design but is also extremely user-friendly. The site and media has enhanced our presence by far.

Veronika PlichtováCEO · MOVE HOMES real estate

What stands out most is their hands-on engagement and commitment to results. They are true partners in our venture's journey. Their ability to adapt strategies in real-time has been pivotal. I confidently recommend to any startup looking to make a substantial impact.

Miloš LukačkaDirector · Praegon Capital

Our campaigns brilliantly leveraged digital tools to offer interactive and engaging experiences for users, which is critical in today's digital-first environment. The use of real-time interactive features not only heightened user engagement but also played a significant role in lead conversion.

Martin HonkoHead of Sales & Business Development · REFRESHER

The combination of a custom landing page for the campaign and the most effective ads and content delivers exactly what we are looking for. We consistently receive more than initially agreed upon.

Leoš MrázekOnline display and video specialist · Heureka Group

Working with Richard and the beyond imagination team in the media industry is a true pleasure! Their expertise, passion, and seamless collaboration have made our media projects a huge success.

Ján ŠáchaCEO · DIGILINE

Producing localized ads for Slovakia, Czech, Poland and Hungary markets with RICHWORKS is a fantastic journey. Their knowledge and attention to cultural detail has made our campaigns truly impactful.

Roman ŠeboChief Digital Officer · Dentsu Slovakia

Hobby projects

01
Hobby projectMobile-first app

Patchnoter

An app, built mobile first. Tell it when you last played the game, and Patchnoter tells you what changed for you since then.

patchnoter.com (Patchnoter)
Patchnoter on three phones: the homepage, the Apex Legends page and the game list

Internal tools

Internal systems I built and run. They're private, so there are no links.

04
Internal toolContent app

Studio

My own content app. It runs on my own server and takes care of my social media every day.

  • Automated post creation and community management. I developed my own Chrome extension that helps me with both. Posts are personalized, written in my voice and fact-checked against real sources before they reach me for review. I use Higgsfield to generate the images for them.
  • News radar. Watches the news for my name, my brand and the topics I follow, like AI and marketing.
  • CRM for my clients. I reverse engineered a popular CRM system and run it for free for all my clients. They have access to it too.
The Studio content board: drafts with generated images and fact-check badges
05
Internal toolKnowledge base + vector database

Second Brain

I connect all my messaging apps (WhatsApp, Discord, email) and knowledge apps (Notion, notes, calendar) to one AI-maintained knowledge base with a vector database behind it. Semantic search finds things by meaning, not just keywords, so I can ask anything about my work or any single client and get the answer straight away.

Fun fact: I can build one for you too. Email me.

Graph view of the notes in my knowledge base
06
Internal toolText analysis

AI-Content Detector

A self-hosted detector that measures how much of a brand's copy reads as AI-written.

  • Runs on open-source models, so an audit has no rate limits and no third-party logins.
  • Shows the signals behind every score, not just a number.
  • Slovak and short posts get a low-confidence flag. I treat every score as a lead, not proof.
The detector scoring a short post in the terminal: 95.8% AI, low confidence

Open source

Open source projects you can find on my GitHub.

07
Open sourceAI skills library

RICHWORKS Skills

18 marketing frameworks from client work at RICHWORKS, packaged as skills for your favourite LLM.

  • Plain Markdown, so they work in Claude, ChatGPT, Gemini, Copilot or Cursor.
  • In Claude Code they install as a plugin and load on their own when the topic comes up.
  • Headlines, reels, LinkedIn posts, hashtags, landing page copy and 13 more.
View on GitHub (RICHWORKS Skills)
The list of the 18 skills in the GitHub README
08
Open sourceClaude Code plugin

Social Media Fact-Checker

Fact-checks a social post before you publish it and catches what's wrong.

  • Treats every stat, law and quote as made up until a primary source confirms it.
  • Checks that each cited source exists and says what the draft claims.
  • Hands back a verdict table and a corrected post in the brand's voice. MIT licensed.
View on GitHub (Social Media Fact-Checker)
A fact-check verdict table that flags an invented Gartner statistic

Mediocre work wastes your time and mine.

If you want ads that bring in customers, a strategy you can actually follow and AI that does the repetitive work, tell me about your project.